Ways of running an Online Seminar

Online Seminars

 

1. The monitor screen is a cold and inhuman medium, but with the new online seminar software and associated technology, we can deliver a human voice accompanied by moving images and presentation slides, thus delivering an engaging educational experience that is available to users 24/7.
2. If you are an educator, public speaker, industry specialist, or software salesperson, this could be your winning ticket! Online seminars are becoming very common, with many online training sites now available.
3. For many speakers’ Web sites, it’s a great idea to have an online demo for event coordinators to sample.
4. Some software available today requires a relatively small download in order to receive the message, and some is directly available through the browser interface.
5. Many meeting and event planners are turning to the Internet to research and book a speaker or trainer for their next event.
6. They are a perfect way to deliver a multimedia message that holds the user’s full attention until the points are clearly communicated.
7. This lessens the associated costs and time consumed by sending out videos and brochures.
8. The online seminar Web site should host a comprehensive amount of information pertaining to the topics discussed in the seminars, as well as feature bios about the speakers or educators and technical support FAQ files for users to refer to if they have any questions about the associated technologies being used.
9. The online seminar provides a perfect opportunity to upsell books, training kits, and in-person speaking engagements or classes, providing you with an excellent opportunity to generate additional income for your business.
10. All the past seminars should be available via download for a fee to maximize revenue potential for this business.
11. There should be a clear schedule of past and upcoming seminars posted on the site.

Skills needed.

1. You will need Web publishing skills and must be able to manage the automated online payment processing function that takes place when users download a seminar.
2. You will need working knowledge of the software programs and hardware used to create the online seminar files and store them on servers, making them available for download via the Web.

Cost of starting the business

1. If you are selling books or related training materials and are considering taking online payments, you will have to pay for the development of your storefront or purchase storefront software.
2. Initially you will have to pay for the development, design, and hosting of your Web site, computer hardware, computer software, a printer, and a digital video camera.
3. You will also incur all costs associated with setting up your merchant account, which enables you to take online payments.
4. Other costs that you will incur are related to the promotion of your Web site.
5. If you currently have some of these items, your initial start-up costs will be considerably lower.
6. You will have to pay for the online seminar software.
7. Estimated cost is $3,000 to $10,000 to start.

Employees Needed

Only one employee is needed to run this operation.

Issues to be Addressed

1. In addition, keep on top of the breaking multimedia technology and change with it as it improves to maintain the long-term viability of your business.
2. Make sure you research the file types, streaming techniques, browser compatibility, and user-friendliness of the options available.
3. The technology involved is new and still being perfected, so be careful when you choose the seminar software and hardware.
4. Keep your prices competitive and offer some samples for free.
5. Your pricing should reflect the nature and value of the seminars you provide.
6. There already are many free seminars available on the Web today.

Online Marketing

These sites could relate to the specific industry or educational subject that your seminars target, or be targeted toward universities or meeting and event planners.

These sites should relate to the industry that you target, such as student resource sites, meeting and event planning sites, or sites dedicated to professional speakers and trainers.

Develop as many links as possible from Web sites, directories, and meta indexes related to your target market.

Launch a strategic banner advertising campaign on Web sites frequented by your target market.

These are the Web sites that your target market will visit on a regular basis.

Provide valuable demonstrations of the power of online seminars by inviting chat room acquaintances to visit your site and test it out for free.

Develop a sponsored listings campaign to bid on appropriate keyword phrases with the popular search engines.

Participating in newsgroups and discussion forums related to your area of expertise would be quite effective.

Make sure you include a cleverly designed signature file in all of your postings.

Participating in mailing lists related to online seminars or your area of expertise is a useful way of encouraging people to visit your site.

You could hold a weekly or monthly contest on your Web site for products in your e-store. This creates loyalty, spurs viral marketing, and ensures repeat traffic generation.

Online Examples

www.susansweeny.com

www.key3media.com